Our Values
What we value most.
When you're thinking about working with someone, it’s important to know what they care about most. Here’s what made it to our short list.
Calm
The environment we create
Life’s exciting and chaotic enough. We approach our work with a steady hand. No drama queens here.
Humor
The attitude we take
While we take our work seriously, we don't take ourselves too seriously. Life’s too short.
Generosity
The priorities we make
Great planning doesn’t come at the cost of giving — it’s what allows you to give generously. If that’s a priority for you, it’s a priority for us, too.
Abundance
The experience of true wealth
Living a wealthy life isn't just about numbers on a statement, but how your life feels: Abundant, meaningful, and rich with opportunity.
Connection
A goal in and of itself
The long arc of our lives is supported by critical relationships- with our families, friends, and clients. Transactional is not what we're about. Our favorite time horizon? Forever. We want to serve your family for generations to come.
Brilliance
Where you shine
We love nothing more than to see you thriving, and our job is to support what lights you up.
Enthusiasm
How we approach our work
We're passionate about our work— but enthusiasm isn't a line of work;
it’s an attitude—one we bring to the table, every day.
Authenticity
What we value
We're not flashy and don't pretend to be. And we value transparency above all else. So you can bet that what you see with us is precisely what you get.

Let's talk about what's next for you.
Location
7650 Edinborough Way
Suite 300
Edina, MN 55435
Hours
Mon-Fri: 8:30 AM - 4:00 PM
Contact
Office: 952-838-8065
Toll-Free: 800-955-9093
Fax: 952-857-5538
ckoenig@rwbaird.com